Spoonful’s Birthday Celebration Recap

Spoonful’s Birthday Celebration Recap

Spoonful's Birthday Celebration cake slice

Yesterday, we gathered with over 200 Philadelphians at the wonderfully bustling historic Reading Terminal Market to celebrate the milestone of Spoonful’s first year as a magazine. Our Publisher Kristina Erfe Pines and Editor-in-Chief Emily Teel greeted guests, chatted with news media, and mingled with the hundreds of market shoppers gathered around our stand in front of Flying Monkey Bakery.

Why were so many people gathered, you ask? Because, as part of our thank you to Spoonful’s supportive, nurturing community in the greater Philadelphia area, we promised to give out tons and tons of free cake! And, as we’d hoped and assumed, people love free cake.

Our Ultimate Birthday Cake was lovingly made by Elizabeth Halen, the owner and wizard-level baker at Flying Monkey (seriously, check them out. Go for the whoopie pies, stay for the cupcakes), as a gift to us. We based the cake on a survey we sent to 500 Americans, asking their favorite cake flavor (first on the list? Chocolate, of course). This behemoth of a cake stood at an impressive 4.5 feet tall, and served more than 300 people.

Spoonful Mag The Ultimate Birthday Cake

Here are some other fun facts about the Ultimate Birthday Cake:

  • It was made using 160 eggs and 12 pounds of butter (all dairy ingredients used to make the cake were locally sourced).
  • It included a whopping 15 pounds of frosting.
  • It weighed in at over 71 pounds.
  • Two bakers were required to prep, bake, decorate and assemble it.
  • The cake took 12 hours to make.


Seriously, a thousand hats off to Elizabeth and her team for assembling a cake beyond even our wildest dreams!

Our party guests to love the cake, whether they received slices from the red velvet, chocolate chip, cheesecake, coconut, or any of the other flavor layers. It was a festive, happy occasion, and it was great to meet and speak with so many of our readers, tourists in the market, and fellow Philadelphians.

Spoonful Birthday Celebration handing out cake

To see more of our event in action, check out this video recap:

Thank you again to Reading Terminal Market, Flying Monkey Bakery, our dedicated staff, talented contributors, dear readers, and everyone else who has been with us throughout the first year of Spoonful’s journey.

Want to come along for Year 2 of Spoonful’s journey? Subscribe to our beautiful, ad-free quarterly print magazine today!

Photos by Andrea Coan

Emily Kovach is the Web Editor at Spoonful Magazine. She’s a fan of oysters, dumplings, nearly every kind of cheese, hoppy beers, and gin cocktails. While she’s intrigued by the incredible food scene in her hometown of Philadelphia, her favorite meals are at home, shared on the back porch with her cozy little family and their dog Jacket.


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